MARKETING
SPONSORSHIP
Through the sponsorship of the Fifa World Cup, Adidas has targeted the audience of the biggest sporting event in the world. People that follow the World Cup are interested in sport and will relate to our product range, therefore drawing more revenue in for the company.
Adidas is committed to supporting all sports and creating the best possible outcomes. We do this by sponsoring many of the sporting legends within the fields of rugby, archery, gymnastics, skateboarding, tennis and swimming to name a few.
Individuals that we sponsor promote our brand at a global and regional level through social media forums such as Instagram, Facebook, Twitter and Tumbler, allowing their followers to relate to our products within their own country and environment.
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Television, radio, magazine, online campaigns have allowed us to promote our brand on a global scale so we can communicate with clients all around the globe.